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by Louis A. Fourt

by Joseph W. Woodlock

New-Product Forecasting Research with Focus on Diffusion Modeling

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Early prediction of market success of new grocery products

not yet indexed
Authors:

Louis A. Fourt

Joseph W. Woodlock
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Year:1960
Paper in Journal: Journal of Marketing
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Subjects:
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Empirical Case: None
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Link to Pub:

Fourt, Louis A., Joseph W. Woodlock. 1960. Early prediction of market success of new grocery products. Journal of Marketing 25 (2) 31–38.
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